You know you should post. You also know that 'should' loses to payroll, customers, and going home, every single week — so the account sits dead, which looks worse than not having one.
The fix isn't posting daily. It's one sitting a month: you talk about your actual work for ten minutes, the AI turns it into thirty days of posts that sound like you, and you schedule the lot. The high-five stock photo industrial complex is not invited.
Ten minutes of answering simple questions about recent jobs, customers, and pet peeves becomes your raw material.
Turns that material into a month of varied posts — tips, behind-the-scenes, before/afters — with captions and hashtag sets.
How to keep the output sounding like a person who owns a business, not a brand intern with a rocket-emoji budget.
No. If you can copy and paste, you're qualified. The free Playbook 00 on the homepage covers the 20-minute setup if you've never touched an AI tool.
Claude, ChatGPT, or any mainstream AI chat assistant — free tiers included. The prompts are plain text; nothing to install.
It will, occasionally — which is why every playbook ships with a verification checklist (we call it "Check Gary's Work") so mistakes get caught before customers see them.
$19, yours forever, updated when the tools change. Or start with the free playbook and graduate later.
Get the playbook — $19Start free instead